Trump Media Strikes $6.4 Billion Deal to Buy Crypto.com Tokens
Trump Media & Technology Group (TMTG), the company behind Truth Social and controlled by the Trump family, has announced a $6.4 billion agreement to purchase Crypto.com’s native token, Cronos (CRO), creating what it calls the first and largest publicly traded CRO treasury company.
A Deepening Political-Crypto Nexus
The deal marks the latest and most ambitious step in Donald Trump’s growing embrace of the digital asset industry. As president, Trump has not only championed crypto-friendly regulation and welcomed industry executives into the White House, but also received millions in campaign funding from the sector.
The move ties Trump Media even more closely to the crypto world, echoing a broader trend of “crypto treasury” ventures, where listed companies aggressively accumulate tokens to lift share valuations.
Market Reaction
The announcement sent CRO prices up 35% to $0.21, while shares of TMTG rose 6%, according to LSEG. Such jumps highlight the market’s appetite for corporate crypto plays, even amid questions about long-term sustainability.
Deal Structure and Funding
Key details include:
$1 billion worth of CRO tokens to be purchased by Yorkville Acquisition Corp, a Nasdaq-listed SPAC that will change its ticker to “Make CRO Great Again”.
$420 million in cash and warrants plus a $5 billion equity line of credit from hedge fund YA II PN to support further token acquisitions.
A parallel $2.5 billion raise by TMTG to accumulate bitcoin as part of a separate treasury strategy.
$105 million in CRO purchased by TMTG for its balance sheet.
$50 million in TMTG stock acquired by Crypto.com, signaling a two-way strategic partnership.
Crypto.com CEO Kris Marszalek added that CRO will become “the platform token of Truth Social” as part of the broader collaboration, though no further details were provided.
Strategic Context
This deal comes as hundreds of companies in 2025 have sought to replicate treasury-style strategies, most commonly with bitcoin and ether, but increasingly with niche tokens. Trump’s own ventures reflect this trend, from the family’s $TRUMP memecoin to a separate digital asset company run by his sons, with its own stablecoin and treasury plan.
The arrangement also follows a turbulent regulatory backdrop. Crypto.com had faced investigation by the SEC under the Biden administration, though that probe was dropped earlier this year.
What’s Next?
By aligning one of the world’s most prominent political figures with a multibillion-dollar crypto treasury model, this deal cements the fusion of U.S. politics, capital markets, and digital assets. Whether this represents a bold strategic breakthrough or simply another iteration of speculative corporate tokenization remains to be seen.
What’s undeniable is that Trump Media’s $6.4 billion bet places Cronos firmly in the spotlight, and sets the stage for continued debate over the risks and rewards of crypto integration at scale.
