Interview with Federico Sendra — El Pais

On February 10, 2023, El Pais journalist Antonio Larronda interviewed Federico Sendra, CEO and co-founder of SpaceDev, for the newspaper's entrepreneurship series.

The focus: Sendra's book recommendation for entrepreneurs. His pick was "How to Be a Power Connector" by Judy Robinett — a guide to building strategic networks that create real results.

The core principle that resonated most with Sendra: "If you want to achieve any goal, you need other people to help you achieve it." He applies the book's "5+50+100 rule" to categorize his professional and personal relationships, treating his contact network as what Robinett calls "net personal worth."

Sendra reads approximately one book per month. The El Pais interview is part of a recurring series where Uruguayan business leaders share the ideas that have shaped how they build and lead.

Read the original article on El Pais